Agency Work | 72 & Sunny

Give more than a gift.

We all know 2021 felt a bit…. 2020.

So for Etsy’s 2021 holiday campaign we wanted to tell heartwarming stories that show the kindness in people. Because after the couple years everyone had, we needed some stories that make you feel good.

Overall, Give More Than A Gift’s emotionally-driven storytelling helped raise brand awareness by touching the hearts with over 190k impressions. Etsy’s campaign and sentiment resonated highly with our audience, by garnering over 1.4k social media mentions and nearly 100,000 views on YouTube.

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