As a CEO I mostly talk to investors and people who are in our industry. It's a different thing altogether to come up with language and a brand message for a broader audience.
Meli quickly understood what we had to offer to the world and helped us get out of our own way to tell a clear and compelling story about the necessity of our technology and its potential impact.
Meli captured the essence of what we're trying to do within a few calls. She then crafted a branding message that crystalized how much our technology could mean to people outside our industry. A story that even surprised me.
Meli got to the heart of the matter and helped us communicate the value of what we're doing in a clear and compelling way.
