This is a story about
giving tech a home in Miami.
CLIENT
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SECTOR
B2B
STAGE
Grant
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INDUSTRY
Technology, Information and Internet
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The Company & The Ask:
Refresh Miami, the oldest and largest tech and startup community in Miami with over 15,500 members, had significantly expanded its offerings since its founding in 2009.
Now delivering daily tech news, exclusive events with top speakers, and a job board and tech talent network, Refresh Miami had outgrown its original branding and needed a refresh to better reflect its broader services and growing impact on the tech community.
The Solution:
We repositioned Refresh Miami as "where Miami tech happens," establishing it as the central hub of the city's tech scene, rather than just a participant or reporter. To complement this new positioning, we designed a bold and vibrant logo that reflects a tech-inspired aesthetic, reinforcing Refresh Miami’s role as a leader in the space.
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Since the rebrand
Refresh Miami has seen a noticeable increase in engagement, with users spending more time on the site and interacting with their content.
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Maria Derchi
Executive Director
“Working with Meli was an absolute pleasure. She listened carefully to what we needed and captured the true essence of our brand. Each design had so much depth to it and was incredibly well executed. She is a true artist and brand builder!”
We also created a framing device using a refresh icon to visualize how Refresh Miami is constantly updating (or refreshing) its news posts, job board, and events.
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Nicole Vasquez
Chief Operating Officer
“Meli came in with a fresh pair of eyes and loads of expertise, completely transforming our brand logo and colors. Now, we’ve got a sleek, modern look that really breathes life into who we are as a company. If you ask me, her creative strategy is top-notch. We can’t recommend her enough!”
