This is a story about

how “good for business” also means “good for the planet.”

CLIENT

ecofi

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SECTOR

B2B

STAGE

Private

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INDUSTRY

Water and energy conservation

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The Company & The Ask:

Ecofi, formerly EcoSystems, is a sustainability-focused company that partners with real estate portfolios to integrate sustainability into their financial and brand strategies.

As their business expanded, EcoSystems approached us seeking a rebrand that would reflect their growth. They needed a new identity that emphasized their core message: sustainability is good for business.

The Solution:

We developed their new name, "Ecofi," along with a fresh visual identity and messaging that centered around their core belief that sustainability drives both financial and brand success. The rebrand positioned Ecofi as the sustainability department for real estate portfolios, delivering a personalized approach to help clients achieve their goals.

A fresh, flexible brand identity for a growing company.

Ecofi needed a fresh evolution of their previous branding. We designed a flexible logo and logomark that could be used in various color combinations, providing a dynamic toolkit for different applications. Alongside the new logo, we developed a promo video showcasing Ecofi’s expanded services. From scriptwriting to editing, we delivered a polished video that communicates their mission while keeping costs low.

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Richard Lamondin

Co-Founder

“Meli came in with a fresh pair of eyes and loads of expertise, completely transforming our brand logo and colors. Now, we’ve got a sleek, modern look that really breathes life into who we are as a company. If you ask me, her creative strategy is top-notch. we can’t recommend her enough!”