This is a story about
not just creating the future, but reigning over it.
CLIENT
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SECTOR
Venture Capital, B2B, Private
STAGE
Seed-Stage Investments
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INDUSTRY
Consumer Technology, Software
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The Company & The Ask:
Reign Ventures is an early-stage investment fund focused on seed-stage consumer technology and software startups.
As the fund grew, their branding no longer reflected their evolution. They wanted to keep their existing colors and logo, but needed a fresh, modern update to set them apart and better communicate their mission.
The Solution:
We created a bold, modern look and feel that reflects Reign Ventures’ commitment to building the future. The messaging was crafted with a confident, manifesto-style tone, emphasizing their role in shaping tomorrow’s industry leaders. This new voice clearly communicated their hands-on approach and dedication to helping founders succeed. We also refreshed their existing brand elements—keeping the original colors and logo but elevating them to feel more dynamic and aligned with their growth.
A bold looking future:
We crafted a bold, empowering design to set Reign Ventures apart from other funds. Visual elements, like a clock or timeline, reflect their forward-thinking approach and commitment to shaping the future, giving the brand a confident, distinctive edge.
We crafted their messaging and brand assets to bring the story of Reign Ventures—and the visionaries behind it—to life.
Helping portfolio companies stand out.
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In addition to leading the rebrand for Reign Ventures, Meli was invited to join the fund as an operating partner. In this role, she provides strategic guidance on marketing and branding for their portfolio companies, ensuring they are well-positioned for success and growth. Her expertise in crafting powerful brand stories helps Reign’s investments stand out in the market and achieve their full potential.